COUNTRY Financial vs Principal Financial Group
Comprehensive side-by-side comparison of indexed universal life insurance companies
COUNTRY Financial
Founded: 1925
Bloomington, Illinois
Assets
$12 billion
IUL Experience
5+ years
Products
1
Avg Cap Rate
9%
Key Strengths
Offers IUL products
COUNTRY Financial Indexed Universal Life with 100% participation rate, 0% floor
Forbes #1 life insurance provider ranking (2024)
Principal Financial Group
Founded: 1879
Des Moines, Iowa
Assets
$629 billion+ AUM
IUL Experience
5+ years
Products
2
Avg Cap Rate
9%
Key Strengths
Offers IUL Accumulation II, IUL Flex II
Enhanced caps announced January 2024
Serves 17 million
Detailed Feature Comparison
| Feature | COUNTRY Financial | Principal Financial Group |
|---|---|---|
| Founded | 1925 | 1879 |
| Headquarters | Bloomington, Illinois | Des Moines, Iowa |
| Assets Under Management | $12 billion | $629 billion+ AUM |
| Years in IUL Business | 5+ years | 5+ years |
| Number of IUL Products | 1 | 2 |
| Typical Cap Rate Range | 8% - 10% | 8% - 10% |
| Participation Rates | 100% | 110% |
| Minimum Premium | $5,000 annual | $5,000 annual |
| Issue Ages | 0-85 years | 0-85 years |
| Underwriting Speed | 2-4 weeks | 2-4 weeks |