Ethos Life vs North American Company for Life and Health Insurance
Comprehensive side-by-side comparison of indexed universal life insurance companies
Ethos Life
Founded: 2016
San Francisco, California
Assets
Insurance agency (not carrier)
IUL Experience
2+ years
Products
1
Avg Cap Rate
9%
Key Strengths
Partners with Ameritas for Ethos IUL
90%+ instant decisions
Entirely digital platform
North American Company for Life and Health Insurance
Founded: 1886
West Des Moines, Iowa (new HQ 2021); Sioux Falls, SD (also listed)
Assets
$35 billion
IUL Experience
20+ years
Products
4
Avg Cap Rate
11%
Key Strengths
Superior crediting performance (#1 in distribution testing)
Fixed Interest Participating Policy Loans with 2.0% bonus
Protected Death Benefit - unique guaranteed portion feature
Free acceleration of death benefits for critical/chronic/terminal illness
Over 600,000 policies and annuities
Detailed Feature Comparison
| Feature | Ethos Life | North American Company for Life and Health Insurance |
|---|---|---|
| Founded | 2016 | 1886 |
| Headquarters | San Francisco, California | West Des Moines, Iowa (new HQ 2021); Sioux Falls, SD (also listed) |
| Assets Under Management | Insurance agency (not carrier) | $35 billion |
| Years in IUL Business | 2+ years | 20+ years |
| Number of IUL Products | 1 | 4 |
| Typical Cap Rate Range | 8% - 10% | 10% - 11% |
| Participation Rates | 110% | 100% |
| Minimum Premium | $3,600 annual | $5,000 annual |
| Issue Ages | 20-65 | 0-85 years |
| Underwriting Speed | Instant (90%+) | 2-4 weeks standard |