Ethos Life vs Protective Life Insurance Company
Comprehensive side-by-side comparison of indexed universal life insurance companies
Ethos Life
Founded: 2016
San Francisco, California
Assets
Insurance agency (not carrier)
IUL Experience
2+ years
Products
1
Avg Cap Rate
9%
Key Strengths
Partners with Ameritas for Ethos IUL
90%+ instant decisions
Entirely digital platform
Protective Life Insurance Company
Founded: 1907
Birmingham, Alabama
Assets
$120 billion
IUL Experience
15+ years
Products
2
Avg Cap Rate
9.5%
Key Strengths
Forbes: 'Best for Universal Life'
USA Today: Best carrier overall
Competitive internal policy costs
Term policies up to 40 years
Strong Japanese parent backing (Dai-ichi Life Holdings)
Detailed Feature Comparison
| Feature | Ethos Life | Protective Life Insurance Company |
|---|---|---|
| Founded | 2016 | 1907 |
| Headquarters | San Francisco, California | Birmingham, Alabama |
| Assets Under Management | Insurance agency (not carrier) | $120 billion |
| Years in IUL Business | 2+ years | 15+ years |
| Number of IUL Products | 1 | 2 |
| Typical Cap Rate Range | 8% - 10% | 8% - 11% |
| Participation Rates | 110% | 110% |
| Minimum Premium | $3,600 annual | $5,000 annual |
| Issue Ages | 20-65 | 0-85 years |
| Underwriting Speed | Instant (90%+) | 2-4 weeks standard |