Ethos Life vs State Farm

Comprehensive side-by-side comparison of indexed universal life insurance companies

Updated 2025
Independent Analysis
Professional Ratings

Ethos Life

Founded: 2016

San Francisco, California

Financial Strength Ratings

AM Best Not rated directly
Assets
Insurance agency (not carrier)
IUL Experience
2+ years
Products
1
Avg Cap Rate
9%

Key Strengths

Partners with Ameritas for Ethos IUL
90%+ instant decisions
Entirely digital platform
Visit Ethos Life Website →

State Farm

Founded: 1922

Bloomington, Illinois

Financial Strength Ratings

AM Best A++
S&P AA
Moody's Aa1
Assets
$200 billion+
IUL Experience
0+ years
Products
0
Avg Cap Rate
N/A

Key Strengths

Does NOT offer IUL
Offers universal life with 3% minimum interest
Visit State Farm Website →

Detailed Feature Comparison

Feature Ethos Life State Farm
Founded 2016 1922
Headquarters San Francisco, California Bloomington, Illinois
Assets Under Management Insurance agency (not carrier) $200 billion+
Years in IUL Business 2+ years 0+ years
Number of IUL Products 1 0
Typical Cap Rate Range 8% - 10% N/A - N/A
Participation Rates 110% N/A
Minimum Premium $3,600 annual N/A
Issue Ages 20-65 N/A
Underwriting Speed Instant (90%+) N/A

Similar Companies

Northwestern Mutual

AM Best: A++

$655 billion+ AUM

Compare →

MassMutual

AM Best: A++

$950 billion+ life protection in force AUM

Compare →

Guardian Life

AM Best: A++

$1.6 billion dividend allocation 2025 AUM

Compare →

State Farm

AM Best: A++

$200 billion+ AUM

Compare →

Similar Companies

Northwestern Mutual

AM Best: A++

$655 billion+ AUM

Compare →

MassMutual

AM Best: A++

$950 billion+ life protection in force AUM

Compare →

Guardian Life

AM Best: A++

$1.6 billion dividend allocation 2025 AUM

Compare →

New York Life

AM Best: A++

$400 billion+ assets AUM

Compare →