Pruco Life Insurance Company of New Jersey vs Lincoln Financial (The Lincoln National Life Insurance Company)
Comprehensive side-by-side comparison of indexed universal life insurance companies
Pruco Life Insurance Company of New Jersey
Founded: 1982
Newark, New Jersey
Assets
$1.5 trillion Prudential consolidated
IUL Experience
10+ years
Products
1
Avg Cap Rate
10%
Key Strengths
Prudential subsidiary for NJ/NY
Prudential Momentum IUL (2024): 10.5-11% caps on S&P 500
Nasdaq-100 uncapped with 65% participation
Lincoln Financial (The Lincoln National Life Insurance Company)
Founded: 1905
Radnor, Pennsylvania
Assets
$321 billion in end-of-period account balances
IUL Experience
20+ years
Products
6
Avg Cap Rate
10.00%
Key Strengths
NEW Elite Indexed Universal Life Portfolio (2025)
New Multiplier Riders for enhanced performance
Dual IUL designs for different optimization approaches
120-year-old company
Serves 17 million customers
Detailed Feature Comparison
| Feature | Pruco Life Insurance Company of New Jersey | Lincoln Financial (The Lincoln National Life Insurance Company) |
|---|---|---|
| Founded | 1982 | 1905 |
| Headquarters | Newark, New Jersey | Radnor, Pennsylvania |
| Assets Under Management | $1.5 trillion Prudential consolidated | $321 billion in end-of-period account balances |
| Years in IUL Business | 10+ years | 20+ years |
| Number of IUL Products | 1 | 6 |
| Typical Cap Rate Range | 8% - 11% | 9.50% - 10.50% |
| Participation Rates | 100% | 105% |
| Minimum Premium | $5,000 annual | $5,000 annual |
| Issue Ages | 0-85 years | 0-85 years |
| Underwriting Speed | 2-4 weeks | 2-4 weeks standard |