Transamerica Life Insurance Company vs Ameritas Life

Comprehensive side-by-side comparison of indexed universal life insurance companies

Updated 2025
Independent Analysis
Professional Ratings

Transamerica Life Insurance Company

Founded: 1904

Cedar Rapids, Iowa

Financial Strength Ratings

AM Best A+
Assets
$223 billion in premiums in force; $29.5 billion AUM
IUL Experience
20+ years
Products
2
Avg Cap Rate
12.00%

Key Strengths

High cap rates (12% on flagship product)
Uncapped options with high participation rates
Superior living benefits offerings
12.5 million insurance policies in force
Over 120 years of history
Visit Transamerica Life Insurance Company Website →

Ameritas Life

Founded: 1887

Lincoln, Nebraska

Financial Strength Ratings

AM Best A
S&P A+
Assets
$20 billion
IUL Experience
3+ years
Products
4
Avg Cap Rate
9.5%

Key Strengths

Offers 4+ IUL products
Growth IUL, FLX IUL, Ethos IUL (partnership)
Instant underwriting (launched Sept 2023 with Ethos)
Visit Ameritas Life Website →

Detailed Feature Comparison

Feature Transamerica Life Insurance Company Ameritas Life
Founded 1904 1887
Headquarters Cedar Rapids, Iowa Lincoln, Nebraska
Assets Under Management $223 billion in premiums in force; $29.5 billion AUM $20 billion
Years in IUL Business 20+ years 3+ years
Number of IUL Products 2 4
Typical Cap Rate Range 9.50% - 14.00% 8% - 11%
Participation Rates 150% 115%
Minimum Premium $3,600 annual $3,600 annual
Issue Ages 0-85 years 0-85 years
Underwriting Speed 2-4 weeks standard Instant to 3 weeks

Transamerica Life Insurance Company IUL Policies

Financial Foundation IUL II

Cap Rate: 12.00%

Floor: 0%

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Financial Choice IUL II

Cap Rate: 9.50%

Floor: 0%

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Ameritas Life IUL Policies

Growth IUL

Cap Rate: 8% to 11%

Floor: 0%

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FLX IUL

Cap Rate: 8% to 11%

Floor: 0%

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Ethos IUL

Cap Rate: 8% to 10%

Floor: 0%

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