Lincoln Financial (The Lincoln National Life Insurance Company) vs Prudential (Pruco Life Insurance Company)
Comprehensive side-by-side comparison of indexed universal life insurance companies
Lincoln Financial (The Lincoln National Life Insurance Company)
Founded: 1905
Radnor, Pennsylvania
Assets
$321 billion in end-of-period account balances
IUL Experience
20+ years
Products
6
Avg Cap Rate
10.00%
Key Strengths
NEW Elite Indexed Universal Life Portfolio (2025)
New Multiplier Riders for enhanced performance
Dual IUL designs for different optimization approaches
120-year-old company
Serves 17 million customers
Prudential (Pruco Life Insurance Company)
Founded: 1875
Newark, New Jersey
Assets
$1.7 trillion AUM; $4 trillion gross life insurance in force worldwide
IUL Experience
15+ years
Products
4
Avg Cap Rate
8.75%
Key Strengths
Fortune Global 500 company
Over 145 years of history
#1 in variable life insurance market
BenefitAccess Rider for chronic/terminal illness
Over 50 million customers worldwide
Detailed Feature Comparison
| Feature | Lincoln Financial (The Lincoln National Life Insurance Company) | Prudential (Pruco Life Insurance Company) |
|---|---|---|
| Founded | 1905 | 1875 |
| Headquarters | Radnor, Pennsylvania | Newark, New Jersey |
| Assets Under Management | $321 billion in end-of-period account balances | $1.7 trillion AUM; $4 trillion gross life insurance in force worldwide |
| Years in IUL Business | 20+ years | 15+ years |
| Number of IUL Products | 6 | 4 |
| Typical Cap Rate Range | 9.50% - 10.50% | 7.00% - 10.25% |
| Participation Rates | 105% | 110% |
| Minimum Premium | $5,000 annual | $5,000 annual |
| Issue Ages | 0-85 years | 0-85 years |
| Underwriting Speed | 2-4 weeks standard | 2-4 weeks standard |