Lincoln Financial (The Lincoln National Life Insurance Company) vs Ameritas Life
Comprehensive side-by-side comparison of indexed universal life insurance companies
Lincoln Financial (The Lincoln National Life Insurance Company)
Founded: 1905
Radnor, Pennsylvania
Assets
$321 billion in end-of-period account balances
IUL Experience
20+ years
Products
6
Avg Cap Rate
10.00%
Key Strengths
NEW Elite Indexed Universal Life Portfolio (2025)
New Multiplier Riders for enhanced performance
Dual IUL designs for different optimization approaches
120-year-old company
Serves 17 million customers
Ameritas Life
Founded: 1887
Lincoln, Nebraska
Assets
$20 billion
IUL Experience
3+ years
Products
4
Avg Cap Rate
9.5%
Key Strengths
Offers 4+ IUL products
Growth IUL, FLX IUL, Ethos IUL (partnership)
Instant underwriting (launched Sept 2023 with Ethos)
Detailed Feature Comparison
| Feature | Lincoln Financial (The Lincoln National Life Insurance Company) | Ameritas Life |
|---|---|---|
| Founded | 1905 | 1887 |
| Headquarters | Radnor, Pennsylvania | Lincoln, Nebraska |
| Assets Under Management | $321 billion in end-of-period account balances | $20 billion |
| Years in IUL Business | 20+ years | 3+ years |
| Number of IUL Products | 6 | 4 |
| Typical Cap Rate Range | 9.50% - 10.50% | 8% - 11% |
| Participation Rates | 105% | 115% |
| Minimum Premium | $5,000 annual | $3,600 annual |
| Issue Ages | 0-85 years | 0-85 years |
| Underwriting Speed | 2-4 weeks standard | Instant to 3 weeks |