Prudential (Pruco Life Insurance Company) vs Transamerica Life Insurance Company
Comprehensive side-by-side comparison of indexed universal life insurance companies
Prudential (Pruco Life Insurance Company)
Founded: 1875
Newark, New Jersey
Assets
$1.7 trillion AUM; $4 trillion gross life insurance in force worldwide
IUL Experience
15+ years
Products
4
Avg Cap Rate
8.75%
Key Strengths
Fortune Global 500 company
Over 145 years of history
#1 in variable life insurance market
BenefitAccess Rider for chronic/terminal illness
Over 50 million customers worldwide
Transamerica Life Insurance Company
Founded: 1904
Cedar Rapids, Iowa
Assets
$223 billion in premiums in force; $29.5 billion AUM
IUL Experience
20+ years
Products
2
Avg Cap Rate
12.00%
Key Strengths
High cap rates (12% on flagship product)
Uncapped options with high participation rates
Superior living benefits offerings
12.5 million insurance policies in force
Over 120 years of history
Detailed Feature Comparison
| Feature | Prudential (Pruco Life Insurance Company) | Transamerica Life Insurance Company |
|---|---|---|
| Founded | 1875 | 1904 |
| Headquarters | Newark, New Jersey | Cedar Rapids, Iowa |
| Assets Under Management | $1.7 trillion AUM; $4 trillion gross life insurance in force worldwide | $223 billion in premiums in force; $29.5 billion AUM |
| Years in IUL Business | 15+ years | 20+ years |
| Number of IUL Products | 4 | 2 |
| Typical Cap Rate Range | 7.00% - 10.25% | 9.50% - 14.00% |
| Participation Rates | 110% | 150% |
| Minimum Premium | $5,000 annual | $3,600 annual |
| Issue Ages | 0-85 years | 0-85 years |
| Underwriting Speed | 2-4 weeks standard | 2-4 weeks standard |