Protective Life Insurance Company vs Ameritas Life

Comprehensive side-by-side comparison of indexed universal life insurance companies

Updated 2025
Independent Analysis
Professional Ratings

Protective Life Insurance Company

Founded: 1907

Birmingham, Alabama

Financial Strength Ratings

AM Best A+
S&P AA-
Assets
$120 billion
IUL Experience
15+ years
Products
2
Avg Cap Rate
9.5%

Key Strengths

Forbes: 'Best for Universal Life'
USA Today: Best carrier overall
Competitive internal policy costs
Term policies up to 40 years
Strong Japanese parent backing (Dai-ichi Life Holdings)
Visit Protective Life Insurance Company Website →

Ameritas Life

Founded: 1887

Lincoln, Nebraska

Financial Strength Ratings

AM Best A
S&P A+
Assets
$20 billion
IUL Experience
3+ years
Products
4
Avg Cap Rate
9.5%

Key Strengths

Offers 4+ IUL products
Growth IUL, FLX IUL, Ethos IUL (partnership)
Instant underwriting (launched Sept 2023 with Ethos)
Visit Ameritas Life Website →

Detailed Feature Comparison

Feature Protective Life Insurance Company Ameritas Life
Founded 1907 1887
Headquarters Birmingham, Alabama Lincoln, Nebraska
Assets Under Management $120 billion $20 billion
Years in IUL Business 15+ years 3+ years
Number of IUL Products 2 4
Typical Cap Rate Range 8% - 11% 8% - 11%
Participation Rates 110% 115%
Minimum Premium $5,000 annual $3,600 annual
Issue Ages 0-85 years 0-85 years
Underwriting Speed 2-4 weeks standard Instant to 3 weeks

Protective Life Insurance Company IUL Policies

Protective Indexed Choice

Cap Rate: 8% to 11%

Floor: 0%

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Custom Choice UL

Cap Rate: 8% to 11%

Floor: 0%

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Ameritas Life IUL Policies

Growth IUL

Cap Rate: 8% to 11%

Floor: 0%

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FLX IUL

Cap Rate: 8% to 11%

Floor: 0%

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Ethos IUL

Cap Rate: 8% to 10%

Floor: 0%

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AM Best: A+

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Similar Companies

Accordia Life

AM Best: A

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Gerber Life Insurance

AM Best: A

$52 billion+ in force (Western & Southern) AUM

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Royal Neighbors of America

AM Best: A

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SBLI (Savings Bank Life Insurance)

AM Best: A

$4 billion+ assets AUM

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