COUNTRY Financial vs Columbus Life

Comprehensive side-by-side comparison of indexed universal life insurance companies

Updated 2025
Independent Analysis
Professional Ratings

COUNTRY Financial

Founded: 1925

Bloomington, Illinois

Financial Strength Ratings

AM Best A+
Assets
$12 billion
IUL Experience
5+ years
Products
1
Avg Cap Rate
9%

Key Strengths

Offers IUL products
COUNTRY Financial Indexed Universal Life with 100% participation rate, 0% floor
Forbes #1 life insurance provider ranking (2024)
Visit COUNTRY Financial Website →

Columbus Life

Founded: 1906

Cincinnati, Ohio

Financial Strength Ratings

AM Best A+
Assets
$45 billion group assets (Western & Southern)
IUL Experience
10+ years
Products
3
Avg Cap Rate
9%

Key Strengths

Offers 3+ IUL products
Indexed Explorer Plus, Indexed Explorer Now (rapid issue), Expedition SIUL (survivorship)
Visit Columbus Life Website →

Detailed Feature Comparison

Feature COUNTRY Financial Columbus Life
Founded 1925 1906
Headquarters Bloomington, Illinois Cincinnati, Ohio
Assets Under Management $12 billion $45 billion group assets (Western & Southern)
Years in IUL Business 5+ years 10+ years
Number of IUL Products 1 3
Typical Cap Rate Range 8% - 10% 8% - 10%
Participation Rates 100% 110%
Minimum Premium $5,000 annual $5,000 annual
Issue Ages 0-85 years 0-85 years
Underwriting Speed 2-4 weeks 2-4 weeks standard, rapid issue available

COUNTRY Financial IUL Policies

COUNTRY Financial Indexed Universal Life

Cap Rate: 8% to 10%

Floor: 0%

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Columbus Life IUL Policies

Indexed Explorer Plus

Cap Rate: 8% to 10%

Floor: 0%

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Indexed Explorer Now

Cap Rate: 8% to 10%

Floor: 0%

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Expedition SIUL

Cap Rate: 8% to 10%

Floor: 0%

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Similar Companies

Columbus Life

AM Best: A+

$45 billion group assets (Western & Southern) AUM

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Banner Life

AM Best: A+

$30 billion AUM

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William Penn Life Insurance

AM Best: A+

$746 billion Legal & General consolidated AUM

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Principal Financial Group

AM Best: A+

$629 billion+ AUM AUM

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Mutual of Omaha Insurance Company

AM Best: A+

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Protective Life Insurance Company

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Securian Financial (Minnesota Life)

AM Best: A+

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Midland National Life Insurance Company

AM Best: A+

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