Ethos Life vs Lincoln Financial (The Lincoln National Life Insurance Company)
Comprehensive side-by-side comparison of indexed universal life insurance companies
Ethos Life
Founded: 2016
San Francisco, California
Assets
Insurance agency (not carrier)
IUL Experience
2+ years
Products
1
Avg Cap Rate
9%
Key Strengths
Partners with Ameritas for Ethos IUL
90%+ instant decisions
Entirely digital platform
Lincoln Financial (The Lincoln National Life Insurance Company)
Founded: 1905
Radnor, Pennsylvania
Assets
$321 billion in end-of-period account balances
IUL Experience
20+ years
Products
6
Avg Cap Rate
10.00%
Key Strengths
NEW Elite Indexed Universal Life Portfolio (2025)
New Multiplier Riders for enhanced performance
Dual IUL designs for different optimization approaches
120-year-old company
Serves 17 million customers
Detailed Feature Comparison
| Feature | Ethos Life | Lincoln Financial (The Lincoln National Life Insurance Company) |
|---|---|---|
| Founded | 2016 | 1905 |
| Headquarters | San Francisco, California | Radnor, Pennsylvania |
| Assets Under Management | Insurance agency (not carrier) | $321 billion in end-of-period account balances |
| Years in IUL Business | 2+ years | 20+ years |
| Number of IUL Products | 1 | 6 |
| Typical Cap Rate Range | 8% - 10% | 9.50% - 10.50% |
| Participation Rates | 110% | 105% |
| Minimum Premium | $3,600 annual | $5,000 annual |
| Issue Ages | 20-65 | 0-85 years |
| Underwriting Speed | Instant (90%+) | 2-4 weeks standard |