Ethos Life vs National Life Group
Comprehensive side-by-side comparison of indexed universal life insurance companies
Ethos Life
Founded: 2016
San Francisco, California
Assets
Insurance agency (not carrier)
IUL Experience
2+ years
Products
1
Avg Cap Rate
9%
Key Strengths
Partners with Ameritas for Ethos IUL
90%+ instant decisions
Entirely digital platform
National Life Group
Founded: 1848
Montpelier, Vermont
Assets
$45 billion
IUL Experience
20+ years
Products
3
Avg Cap Rate
Competitive market rates
Key Strengths
Market leader with 17.4% market share
Lifetime Income Benefit Rider with 10-year waiting period
Industry-leading chronic illness rider
175+ years operating history
Mutual structure aligns with policyholder interests
Detailed Feature Comparison
| Feature | Ethos Life | National Life Group |
|---|---|---|
| Founded | 2016 | 1848 |
| Headquarters | San Francisco, California | Montpelier, Vermont |
| Assets Under Management | Insurance agency (not carrier) | $45 billion |
| Years in IUL Business | 2+ years | 20+ years |
| Number of IUL Products | 1 | 3 |
| Typical Cap Rate Range | 8% - 10% | Not publicly disclosed - Not publicly disclosed |
| Participation Rates | 110% | Competitive market rates |
| Minimum Premium | $3,600 annual | $50,000 (FlexLife) |
| Issue Ages | 20-65 | 0-85 years |
| Underwriting Speed | Instant (90%+) | 2-4 weeks standard |