Ethos Life vs Nationwide
Comprehensive side-by-side comparison of indexed universal life insurance companies
Ethos Life
Founded: 2016
San Francisco, California
Assets
Insurance agency (not carrier)
IUL Experience
2+ years
Products
1
Avg Cap Rate
9%
Key Strengths
Partners with Ameritas for Ethos IUL
90%+ instant decisions
Entirely digital platform
Nationwide
Founded: 1926
Columbus, Ohio
Assets
$140 billion
IUL Experience
18+ years
Products
4
Avg Cap Rate
10.25%
Key Strengths
Fortune 100 company (#72 in 2025)
Pioneer of Volatility Control Index movement
Industry-leading participation rates
Lowest cost of insurance charges in industry
Cap rates reaching 25% on certain strategies
Detailed Feature Comparison
| Feature | Ethos Life | Nationwide |
|---|---|---|
| Founded | 2016 | 1926 |
| Headquarters | San Francisco, California | Columbus, Ohio |
| Assets Under Management | Insurance agency (not carrier) | $140 billion |
| Years in IUL Business | 2+ years | 18+ years |
| Number of IUL Products | 1 | 4 |
| Typical Cap Rate Range | 8% - 10% | 6.00% - 25.00% |
| Participation Rates | 110% | 250% |
| Minimum Premium | $3,600 annual | $5,000 annual |
| Issue Ages | 20-65 | 0-85 years |
| Underwriting Speed | Instant (90%+) | 2-4 weeks standard |