Ethos Life vs William Penn Life Insurance

Comprehensive side-by-side comparison of indexed universal life insurance companies

Updated 2025
Independent Analysis
Professional Ratings

Ethos Life

Founded: 2016

San Francisco, California

Financial Strength Ratings

AM Best Not rated directly
Assets
Insurance agency (not carrier)
IUL Experience
2+ years
Products
1
Avg Cap Rate
9%

Key Strengths

Partners with Ameritas for Ethos IUL
90%+ instant decisions
Entirely digital platform
Visit Ethos Life Website →

William Penn Life Insurance

Founded: 1848

Allentown, Pennsylvania

Financial Strength Ratings

AM Best A+
Assets
$746 billion Legal & General consolidated
IUL Experience
0+ years
Products
0
Avg Cap Rate
N/A

Key Strengths

Does NOT offer IUL
Term and traditional UL only
Visit William Penn Life Insurance Website →

Detailed Feature Comparison

Feature Ethos Life William Penn Life Insurance
Founded 2016 1848
Headquarters San Francisco, California Allentown, Pennsylvania
Assets Under Management Insurance agency (not carrier) $746 billion Legal & General consolidated
Years in IUL Business 2+ years 0+ years
Number of IUL Products 1 0
Typical Cap Rate Range 8% - 10% N/A - N/A
Participation Rates 110% N/A
Minimum Premium $3,600 annual N/A
Issue Ages 20-65 N/A
Underwriting Speed Instant (90%+) N/A

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