Nationwide vs Lincoln Financial (The Lincoln National Life Insurance Company)
Comprehensive side-by-side comparison of indexed universal life insurance companies
Nationwide
Founded: 1926
Columbus, Ohio
Assets
$140 billion
IUL Experience
18+ years
Products
4
Avg Cap Rate
10.25%
Key Strengths
Fortune 100 company (#72 in 2025)
Pioneer of Volatility Control Index movement
Industry-leading participation rates
Lowest cost of insurance charges in industry
Cap rates reaching 25% on certain strategies
Lincoln Financial (The Lincoln National Life Insurance Company)
Founded: 1905
Radnor, Pennsylvania
Assets
$321 billion in end-of-period account balances
IUL Experience
20+ years
Products
6
Avg Cap Rate
10.00%
Key Strengths
NEW Elite Indexed Universal Life Portfolio (2025)
New Multiplier Riders for enhanced performance
Dual IUL designs for different optimization approaches
120-year-old company
Serves 17 million customers
Detailed Feature Comparison
| Feature | Nationwide | Lincoln Financial (The Lincoln National Life Insurance Company) |
|---|---|---|
| Founded | 1926 | 1905 |
| Headquarters | Columbus, Ohio | Radnor, Pennsylvania |
| Assets Under Management | $140 billion | $321 billion in end-of-period account balances |
| Years in IUL Business | 18+ years | 20+ years |
| Number of IUL Products | 4 | 6 |
| Typical Cap Rate Range | 6.00% - 25.00% | 9.50% - 10.50% |
| Participation Rates | 250% | 105% |
| Minimum Premium | $5,000 annual | $5,000 annual |
| Issue Ages | 0-85 years | 0-85 years |
| Underwriting Speed | 2-4 weeks standard | 2-4 weeks standard |