Nationwide vs Prudential (Pruco Life Insurance Company)
Comprehensive side-by-side comparison of indexed universal life insurance companies
Nationwide
Founded: 1926
Columbus, Ohio
Assets
$140 billion
IUL Experience
18+ years
Products
4
Avg Cap Rate
10.25%
Key Strengths
Fortune 100 company (#72 in 2025)
Pioneer of Volatility Control Index movement
Industry-leading participation rates
Lowest cost of insurance charges in industry
Cap rates reaching 25% on certain strategies
Prudential (Pruco Life Insurance Company)
Founded: 1875
Newark, New Jersey
Assets
$1.7 trillion AUM; $4 trillion gross life insurance in force worldwide
IUL Experience
15+ years
Products
4
Avg Cap Rate
8.75%
Key Strengths
Fortune Global 500 company
Over 145 years of history
#1 in variable life insurance market
BenefitAccess Rider for chronic/terminal illness
Over 50 million customers worldwide
Detailed Feature Comparison
| Feature | Nationwide | Prudential (Pruco Life Insurance Company) |
|---|---|---|
| Founded | 1926 | 1875 |
| Headquarters | Columbus, Ohio | Newark, New Jersey |
| Assets Under Management | $140 billion | $1.7 trillion AUM; $4 trillion gross life insurance in force worldwide |
| Years in IUL Business | 18+ years | 15+ years |
| Number of IUL Products | 4 | 4 |
| Typical Cap Rate Range | 6.00% - 25.00% | 7.00% - 10.25% |
| Participation Rates | 250% | 110% |
| Minimum Premium | $5,000 annual | $5,000 annual |
| Issue Ages | 0-85 years | 0-85 years |
| Underwriting Speed | 2-4 weeks standard | 2-4 weeks standard |