North American Company for Life and Health Insurance vs Prudential (Pruco Life Insurance Company)

Comprehensive side-by-side comparison of indexed universal life insurance companies

Updated 2025
Independent Analysis
Professional Ratings

North American Company for Life and Health Insurance

Founded: 1886

West Des Moines, Iowa (new HQ 2021); Sioux Falls, SD (also listed)

Financial Strength Ratings

AM Best A+
S&P A+
Assets
$35 billion
IUL Experience
20+ years
Products
4
Avg Cap Rate
11%

Key Strengths

Superior crediting performance (#1 in distribution testing)
Fixed Interest Participating Policy Loans with 2.0% bonus
Protected Death Benefit - unique guaranteed portion feature
Free acceleration of death benefits for critical/chronic/terminal illness
Over 600,000 policies and annuities
Visit North American Company for Life and Health Insurance Website →

Prudential (Pruco Life Insurance Company)

Founded: 1875

Newark, New Jersey

Financial Strength Ratings

AM Best A+
S&P AA-
Moody's A1
Assets
$1.7 trillion AUM; $4 trillion gross life insurance in force worldwide
IUL Experience
15+ years
Products
4
Avg Cap Rate
8.75%

Key Strengths

Fortune Global 500 company
Over 145 years of history
#1 in variable life insurance market
BenefitAccess Rider for chronic/terminal illness
Over 50 million customers worldwide
Visit Prudential (Pruco Life Insurance Company) Website →

Detailed Feature Comparison

Feature North American Company for Life and Health Insurance Prudential (Pruco Life Insurance Company)
Founded 1886 1875
Headquarters West Des Moines, Iowa (new HQ 2021); Sioux Falls, SD (also listed) Newark, New Jersey
Assets Under Management $35 billion $1.7 trillion AUM; $4 trillion gross life insurance in force worldwide
Years in IUL Business 20+ years 15+ years
Number of IUL Products 4 4
Typical Cap Rate Range 10% - 11% 7.00% - 10.25%
Participation Rates 100% 110%
Minimum Premium $5,000 annual $5,000 annual
Issue Ages 0-85 years 0-85 years
Underwriting Speed 2-4 weeks standard 2-4 weeks standard

North American Company for Life and Health Insurance IUL Policies

Builder Plus IUL 2

Cap Rate: Up to 11% with 100% participation

Floor: 0%

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Accumulation Builder IUL

Cap Rate: 10% to 11%

Floor: 0%

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Prudential (Pruco Life Insurance Company) IUL Policies

Prudential Momentum IUL

Cap Rate: 10.25%

Floor: 0%

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