Pruco Life Insurance Company of New Jersey vs COUNTRY Financial

Comprehensive side-by-side comparison of indexed universal life insurance companies

Updated 2025
Independent Analysis
Professional Ratings

Pruco Life Insurance Company of New Jersey

Founded: 1982

Newark, New Jersey

Financial Strength Ratings

AM Best A+
S&P AA-
Moody's A1
Assets
$1.5 trillion Prudential consolidated
IUL Experience
10+ years
Products
1
Avg Cap Rate
10%

Key Strengths

Prudential subsidiary for NJ/NY
Prudential Momentum IUL (2024): 10.5-11% caps on S&P 500
Nasdaq-100 uncapped with 65% participation
Visit Pruco Life Insurance Company of New Jersey Website →

COUNTRY Financial

Founded: 1925

Bloomington, Illinois

Financial Strength Ratings

AM Best A+
Assets
$12 billion
IUL Experience
5+ years
Products
1
Avg Cap Rate
9%

Key Strengths

Offers IUL products
COUNTRY Financial Indexed Universal Life with 100% participation rate, 0% floor
Forbes #1 life insurance provider ranking (2024)
Visit COUNTRY Financial Website →

Detailed Feature Comparison

Feature Pruco Life Insurance Company of New Jersey COUNTRY Financial
Founded 1982 1925
Headquarters Newark, New Jersey Bloomington, Illinois
Assets Under Management $1.5 trillion Prudential consolidated $12 billion
Years in IUL Business 10+ years 5+ years
Number of IUL Products 1 1
Typical Cap Rate Range 8% - 11% 8% - 10%
Participation Rates 100% 100%
Minimum Premium $5,000 annual $5,000 annual
Issue Ages 0-85 years 0-85 years
Underwriting Speed 2-4 weeks 2-4 weeks

COUNTRY Financial IUL Policies

COUNTRY Financial Indexed Universal Life

Cap Rate: 8% to 10%

Floor: 0%

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COUNTRY Financial

AM Best: A+

$12 billion AUM

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