Prudential (Pruco Life Insurance Company) vs North American Company for Life and Health Insurance

Comprehensive side-by-side comparison of indexed universal life insurance companies

Updated 2025
Independent Analysis
Professional Ratings

Prudential (Pruco Life Insurance Company)

Founded: 1875

Newark, New Jersey

Financial Strength Ratings

AM Best A+
S&P AA-
Moody's A1
Assets
$1.7 trillion AUM; $4 trillion gross life insurance in force worldwide
IUL Experience
15+ years
Products
4
Avg Cap Rate
8.75%

Key Strengths

Fortune Global 500 company
Over 145 years of history
#1 in variable life insurance market
BenefitAccess Rider for chronic/terminal illness
Over 50 million customers worldwide
Visit Prudential (Pruco Life Insurance Company) Website →

North American Company for Life and Health Insurance

Founded: 1886

West Des Moines, Iowa (new HQ 2021); Sioux Falls, SD (also listed)

Financial Strength Ratings

AM Best A+
S&P A+
Assets
$35 billion
IUL Experience
20+ years
Products
4
Avg Cap Rate
11%

Key Strengths

Superior crediting performance (#1 in distribution testing)
Fixed Interest Participating Policy Loans with 2.0% bonus
Protected Death Benefit - unique guaranteed portion feature
Free acceleration of death benefits for critical/chronic/terminal illness
Over 600,000 policies and annuities
Visit North American Company for Life and Health Insurance Website →

Detailed Feature Comparison

Feature Prudential (Pruco Life Insurance Company) North American Company for Life and Health Insurance
Founded 1875 1886
Headquarters Newark, New Jersey West Des Moines, Iowa (new HQ 2021); Sioux Falls, SD (also listed)
Assets Under Management $1.7 trillion AUM; $4 trillion gross life insurance in force worldwide $35 billion
Years in IUL Business 15+ years 20+ years
Number of IUL Products 4 4
Typical Cap Rate Range 7.00% - 10.25% 10% - 11%
Participation Rates 110% 100%
Minimum Premium $5,000 annual $5,000 annual
Issue Ages 0-85 years 0-85 years
Underwriting Speed 2-4 weeks standard 2-4 weeks standard

Prudential (Pruco Life Insurance Company) IUL Policies

Prudential Momentum IUL

Cap Rate: 10.25%

Floor: 0%

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North American Company for Life and Health Insurance IUL Policies

Builder Plus IUL 2

Cap Rate: Up to 11% with 100% participation

Floor: 0%

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Accumulation Builder IUL

Cap Rate: 10% to 11%

Floor: 0%

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Lincoln Financial (The Lincoln National Life Insurance Company)

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Similar Companies

National Life Group

AM Best: A+

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Nationwide

AM Best: A+

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Transamerica Life Insurance Company

AM Best: A+

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Compare →

Lincoln Financial (The Lincoln National Life Insurance Company)

AM Best: A+

$321 billion in end-of-period account balances AUM

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