Transamerica Life Insurance Company vs COUNTRY Financial
Comprehensive side-by-side comparison of indexed universal life insurance companies
Transamerica Life Insurance Company
Founded: 1904
Cedar Rapids, Iowa
Assets
$223 billion in premiums in force; $29.5 billion AUM
IUL Experience
20+ years
Products
2
Avg Cap Rate
12.00%
Key Strengths
High cap rates (12% on flagship product)
Uncapped options with high participation rates
Superior living benefits offerings
12.5 million insurance policies in force
Over 120 years of history
COUNTRY Financial
Founded: 1925
Bloomington, Illinois
Assets
$12 billion
IUL Experience
5+ years
Products
1
Avg Cap Rate
9%
Key Strengths
Offers IUL products
COUNTRY Financial Indexed Universal Life with 100% participation rate, 0% floor
Forbes #1 life insurance provider ranking (2024)
Detailed Feature Comparison
| Feature | Transamerica Life Insurance Company | COUNTRY Financial |
|---|---|---|
| Founded | 1904 | 1925 |
| Headquarters | Cedar Rapids, Iowa | Bloomington, Illinois |
| Assets Under Management | $223 billion in premiums in force; $29.5 billion AUM | $12 billion |
| Years in IUL Business | 20+ years | 5+ years |
| Number of IUL Products | 2 | 1 |
| Typical Cap Rate Range | 9.50% - 14.00% | 8% - 10% |
| Participation Rates | 150% | 100% |
| Minimum Premium | $3,600 annual | $5,000 annual |
| Issue Ages | 0-85 years | 0-85 years |
| Underwriting Speed | 2-4 weeks standard | 2-4 weeks |