Transamerica Life Insurance Company vs Prudential (Pruco Life Insurance Company)

Comprehensive side-by-side comparison of indexed universal life insurance companies

Updated 2025
Independent Analysis
Professional Ratings

Transamerica Life Insurance Company

Founded: 1904

Cedar Rapids, Iowa

Financial Strength Ratings

AM Best A+
Assets
$223 billion in premiums in force; $29.5 billion AUM
IUL Experience
20+ years
Products
2
Avg Cap Rate
12.00%

Key Strengths

High cap rates (12% on flagship product)
Uncapped options with high participation rates
Superior living benefits offerings
12.5 million insurance policies in force
Over 120 years of history
Visit Transamerica Life Insurance Company Website →

Prudential (Pruco Life Insurance Company)

Founded: 1875

Newark, New Jersey

Financial Strength Ratings

AM Best A+
S&P AA-
Moody's A1
Assets
$1.7 trillion AUM; $4 trillion gross life insurance in force worldwide
IUL Experience
15+ years
Products
4
Avg Cap Rate
8.75%

Key Strengths

Fortune Global 500 company
Over 145 years of history
#1 in variable life insurance market
BenefitAccess Rider for chronic/terminal illness
Over 50 million customers worldwide
Visit Prudential (Pruco Life Insurance Company) Website →

Detailed Feature Comparison

Feature Transamerica Life Insurance Company Prudential (Pruco Life Insurance Company)
Founded 1904 1875
Headquarters Cedar Rapids, Iowa Newark, New Jersey
Assets Under Management $223 billion in premiums in force; $29.5 billion AUM $1.7 trillion AUM; $4 trillion gross life insurance in force worldwide
Years in IUL Business 20+ years 15+ years
Number of IUL Products 2 4
Typical Cap Rate Range 9.50% - 14.00% 7.00% - 10.25%
Participation Rates 150% 110%
Minimum Premium $3,600 annual $5,000 annual
Issue Ages 0-85 years 0-85 years
Underwriting Speed 2-4 weeks standard 2-4 weeks standard

Transamerica Life Insurance Company IUL Policies

Financial Foundation IUL II

Cap Rate: 12.00%

Floor: 0%

Compare this policy →

Financial Choice IUL II

Cap Rate: 9.50%

Floor: 0%

Compare this policy →

Prudential (Pruco Life Insurance Company) IUL Policies

Prudential Momentum IUL

Cap Rate: 10.25%

Floor: 0%

Compare this policy →

Similar Companies

National Life Group

AM Best: A+

$45 billion AUM

Compare →

Nationwide

AM Best: A+

$140 billion AUM

Compare →

Mutual of Omaha Insurance Company

AM Best: A+

$42 billion (Fortune 500) AUM

Compare →

North American Company for Life and Health Insurance

AM Best: A+

$35 billion AUM

Compare →

Similar Companies

National Life Group

AM Best: A+

$45 billion AUM

Compare →

Nationwide

AM Best: A+

$140 billion AUM

Compare →

Transamerica Life Insurance Company

AM Best: A+

$223 billion in premiums in force; $29.5 billion AUM AUM

Compare →

Lincoln Financial (The Lincoln National Life Insurance Company)

AM Best: A+

$321 billion in end-of-period account balances AUM

Compare →