Voya Financial vs Ameritas Life

Comprehensive side-by-side comparison of indexed universal life insurance companies

Updated 2025
Independent Analysis
Professional Ratings

Voya Financial

Founded: 1991

New York, NY

Financial Strength Ratings

AM Best A-
S&P A+
Moody's A2
Assets
$458 billion+ AUM
IUL Experience
5+ years
Products
5
Avg Cap Rate
9%

Key Strengths

Offers 5 IUL products
NOTE: Individual sales discontinued 2019-2020; primarily group/workplace only
Orange Pass accelerated underwriting
Visit Voya Financial Website →

Ameritas Life

Founded: 1887

Lincoln, Nebraska

Financial Strength Ratings

AM Best A
S&P A+
Assets
$20 billion
IUL Experience
3+ years
Products
4
Avg Cap Rate
9.5%

Key Strengths

Offers 4+ IUL products
Growth IUL, FLX IUL, Ethos IUL (partnership)
Instant underwriting (launched Sept 2023 with Ethos)
Visit Ameritas Life Website →

Detailed Feature Comparison

Feature Voya Financial Ameritas Life
Founded 1991 1887
Headquarters New York, NY Lincoln, Nebraska
Assets Under Management $458 billion+ AUM $20 billion
Years in IUL Business 5+ years 3+ years
Number of IUL Products 5 4
Typical Cap Rate Range 8% - 10% 8% - 11%
Participation Rates 110% 115%
Minimum Premium $5,000 annual $3,600 annual
Issue Ages 0-85 years 0-85 years
Underwriting Speed Orange Pass: 5 business days Instant to 3 weeks

Ameritas Life IUL Policies

Growth IUL

Cap Rate: 8% to 11%

Floor: 0%

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FLX IUL

Cap Rate: 8% to 11%

Floor: 0%

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Ethos IUL

Cap Rate: 8% to 10%

Floor: 0%

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